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首页 » 表达恐惧的情感文案

表达恐惧的情感文案

们可以一起[实现客户的愿景]
在我们的庇护下
发掘你不知道的[能力/期望的实体] 引导
你前进
我们会找到办法
你拥有力量
你并不孤单

正如人们所说,自信是有吸引力的。庆祝你的胜利并展示你引以为豪的事情,但不要忘记向你的客户说些肯定的话。

你可能很容易认为忠诚

自信、快乐和其他积极情绪 求职者数据营销文案中唯一能吸引的情绪。但如上所述,企业的存在是为了解决问题。消费者希望他们的问题得到解决,以便摆脱由此引起的负面情绪——压力、焦虑、不知所措、恼怒、恐惧和愤怒。我们接下来将重点关注后两者。

恐惧可以成为采取行动的强大动力。消费者可能害怕错过、失去某些东西、达不到目标等等。

有人说过 FOMO(错失恐惧症)吗?

是的。而且是个大问题。根据一项研究

  • 60% 的千禧一代消费者表示,他们 如何开始数字营销? 在经历 FOMO 后会做出反应性购买,通常是在 24 小时内。
  • 40% 的千禧一代为了跟上朋友的步伐而超支或负债。

当然,你不会想让你的客户负债累累。但我们可以看到,恐惧会影响购买决策,而且不仅限于千禧一代。

那么你如何在营销中使用它呢?你引发恐惧的目的不是完全吓跑你的目标客户,而是促使他们采取对他们有利的行动。

以下一些单词和短语可能会引发[健康程度的]恐惧:

独自一人
你准备好了吗?
避免
坠落
趁还没

危及
杀戮
这个有点苛刻,但请听我说完:

请记住,只有将品牌作为解决方案引  百慕大领先入读者心中,激发读者的恐惧感才会有效。承认问题并不等同于解决问题。

还要记住,您不是想让读者感到难过或内疚,而是有改进的机会。通过展示您的品牌作为他们的安全网,您可以增强他们对您的依赖。

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