Reviews are not only an indicator of product quality and high service, but also a way to attract new customers. In this article, we tell you what to do if you don’t get reviews, and why you should ask customers to write them.
A little bit about why you should ask for reviews at all
Most users rely on reviews when deciding to purchase a product or service. Only 6% do not read them at all.
And according to research by G2 Crowd and Heinz Marketing , 92% of users are more likely to make a purchase if they read positive reviews about a product or service.
Here are some more non-obvious reasons to ask customers for feback:
- Reviews increase traffic to the site. If a company has a good rating, the organization card is fill in on geoservices and review sites, users will be interest in it and follow the link to the site.
- Improving SEO promotion. A company’s website with a good rating and a large number of reviews is most likely to be at the top of the search results. That is, it will be on the first page of the search. This is confirm by research: according to BrightLocal , companies get to the top if they have a high rating on geoservices and review sites. In addition, those whose rating is higher than 4.7 stars are in the top 3.
How to motivate a client to leave a review
According to research , 76% of users leave reviews if ask. Here are 10 ways to do it effectively.
1. Personally
One of the easiest ways to get feback. Nothing can replace a personal conversation in areas where sellers are in close contact with customers. You can contact them in person immiately after the purchase. For example, ask them to write a comment on Yandex Maps, 2GIS, or simply share their impressions of the service. This approach allows you to get a detail and high-quality review.
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But asking a customer to share their opinion immiately after a purchase is not always possible – this most often concerns the service sector. If a person has purchas a product, they will ne some time to evaluate its quality. In this case, the advice below will be suitable.
№2. QR code
A QR code will help you receive regular feback and compete in local search results in geographic services. It is important to place it where it will be easiest for the client to notice:
- at the checkout,
- on a table in a cafe,
- on the product packaging,
- on a business card,
- on a poster at the exit from a store/establishment.
If you run an online business but ship your products by mail, you can include a business card with a QR code in the box so that the customer can click on it and quickly leave a review of the company.
- The customer scans the QR code, follows the link and gets to a form where they are ask: “Are you satisfi with your purchase?” or “Did you like it with us?” The main goal is to find out whether the customer is satisfi or not.
- If the client is satisfi, he is offer to write a review on one of the present platforms – from 2GIS to Otzovik.
- If the client is dissatisfi, he is direct recent mobile phone number affiliate marketing to an internal resource where he is ask to describe the problem and his impressions in detail.
- A negative review is sent to the administrator or entrepreneur – this gives the opportunity to solve the client’s problem and change his opinion.
We have already told you how to create QR codes . Be sure to test the finish code before printing leaflets and business cards.
№3. Email newsletter
If you are building a customer base for email newsletters, you can send reviews via email:
- regularly – once every 2/5/9 months, survey clients about the quality of service, knowlge of the company, and the relevance of mailings;
- send an individual letter asking for an evaluation of the product – this should be done a few days after the purchase, so that the client has time to use the product or at least form an opinion about its appearance.
№4. SMS after purchase
Mailings are not only mail — collecting feback about a company can be set up via SMS or messengers. There are several ways to do this:
- Thank the customer for their purchase phone number qa and ask them to share their opinion.
- Separate the flow of negative and positive requests – first ask to rate the quality of the service/product, and then:
- if the rating is low, clarify what exactly was wrong and offer a bonus,
- If the rating is high, suggest writing a comment on the geoservice.
- If you work in the service industry, before asking for a review, ask how the client is feeling after the procure.
№5. By phone
One of the easiest ways is to call the client and ask them to express their opinion about the product or service. A personal conversation helps to establish a trusting relationship and receive sincere feback – you can immiately find out what exactly was wrong, offer a discount and leave a pleasant impression. But this method has several disadvantages:
- Due to the large number of scammers, users have mix feelings about telephone surveys – they drop calls, do not answer, or hang up at any time;
- the person may feel uncomfortable talking.
№6. Feback forms on the website
We often come across feback forms – this is a convenient tool that will allow you to regularly receive feback. Forms are also available on the Reg.ru website under each Knowlge Base article:
Forms can be simple or consist of several elements. As a rule, these are:
- field for personal data – name, email or phone number;
- rating scale, such as stars;
- fields for comments and for uploading mia;
- “Submit” button.
