Social content marketing and eitorial plan. History of an evolution francesco farinelli – 10 january 2023 social content marketing building the social eitorial plan for a company represents a constant challenge for the creative team. The starting point. In fact. Is always and in any case a creative idea that is use to develop what are commonly calle pe (digital eitorial plan). Capable of covering a certain fairly continuous period of time. Usually 6 months or 1 year. But at the basis of this activity. In addition to having previously establishe the fundamental objectives for which the company wishes to control certain social channels.
Motivate your ideas and find the right ones
Remains the creative process of generating new ideas. You might be intereste in. “Is tiktok ads also effective for b2b.” motivate new database your ideas and find the right ones giving a concrete and tangible motivation to creative ideas. Even for social meia. And thus justifying all the micro-data that is generate at pe level. Is always a problematic operation. Then demonstrating the effectiveness of individual posts. And making your contact person understand whether it is working or not – and why – is an even more difficult process. Often because excessive attention is paid (even today) to the so-calle ” vanity metrics ” without having a clear understanding of the aim and ” purpose ” behind the construction of an eitorial plan or a single post for social meia.
Every company can be original by telling its own difficulties
In this continuous process. We still notice many examples of companies and profiles that rely on types of “Filler” content. Not always functional to a narrative or a specific Mailing Lead objective. Some types of posts that often serve to “Plug the holes” in the eitorial plan are for example. Real time marketing on memorable or international days current events from news and society quote post post with the story of the projects carrie out in general. These are contents that do not create real value and. At the same time. Do not provide entertainment or eucation. While the most recent trends in content marketing.