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首页 » 要正确定义赢得新客户的策略

要正确定义赢得新客户的策略

良好的客户获取策略有助于建立牢固的客户关系并提高客户忠诚度。重要的是要记住,忠实的客户更有可能向周围的人推荐您的产品或服务。

,需要遵循 5 个主要步骤。

步骤 1:现有机会的资格

只有提前发现现有的商机,您才能够赢得新客户。这通常需要进行市场调查。后者旨在突出目标市场的客户所面临的问题。

这些问题是现实需求的体现,而这些需求又代表着可以抓住的商机。您的企业需要提供适当 手机号码数据 的解决方案以期完成销售并赢得新客户。换句话说,进行市场调查可以让您在启动客户获取策略之前评估成功的机会。

第 2 步:确定目标客户
您绝对必须确定您企业的理想客户。这意味着联系人可能会对您的产品或服务感兴趣并进行购买。为了将他们转化为客户,了解他们的个人或职业目标和兴趣至关重要。还需要了解他的习惯和动机。这些都是影响选择和购买行为的因素。了解它们有助于确定要采用的客户获取策略。

不要犹豫去创造人物角色(理想客户的虚构和典型代表)。这种方法可以让 它还可以作为 您站在客户的立场上,以便更好地了解他们的期望和需求,并确定您打算如何满足他们的期望和需求。

步骤 3:选择客户获取工具

有大量工具可帮助您找到客户并吸引他们到您的企业(广告、网站、 号召性用语按钮等)。这包括传统媒体,也包括随 名譽互換  着营销实践数字化而出现的媒体。选择正确的工具至关重要,因为这将使您能够:

达到你的目标;
增加机会;
促进潜在客户转化为客户;
优化您的投资回报率 (ROI)。
为了避免在选择客户获取工具时犯错误,您必须根据理想客户的资料做出决定。

步骤 4:激活你的客户获取杠杆
一旦确定了目标并选择了工具,您就可以启动客户获取活动。为此,您需要激活从营销方法和传统方法中选择的获取杠杆。目标是产生合格的联系人。然后就需要对这些问题进行努力,以将他们转化为客户。

 

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