B2C tends to be simpler overall. Further, the products are more likely to be sold via multiple channels of distribution. Purchases are made differently in B2B markets than B2C markets When to the B2C buying journey, the B2B purchasing journey is much longer, has more stages, and has more stakeholders. […]
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One of the main problems that consumers have with digital payments is data privacy and security. This is why companies must take the proper measures to mitigate this type of risk overall, especially when they are focusing on a hybrid environment. The proper set-up and employees can go a long […]
