One of the main problems that consumers have with digital payments is data privacy and security. This is why companies must take the proper measures to mitigate this type of risk overall, especially when they are focusing on a hybrid environment.

The proper set-up and  employees can go a long way in keeping customer data safe and avoiding costly data breaches that put their bottom line and reputation at serious risk.

Final Thoughts

Consumers want to be able to have their cake and eat it too. And because financial institutions want to maintain a positive user experience and retain customers throughout this pandemic world that we are all currently  up in, consumers are likely to get just what they want sooner rather than later.

Podcast background

Audio formats are not brand new, just like blog posts. In the ’80s people  to record their experiences in audio format to share with other people and at that time they didn’t use many resources, so there was no editing and not a lot of investment in terms of equipment.

With the iPod launching people started to telemarketing lists transfer their audio blogs and this became more popular. However, the name was still unpopular and so they chose to combine “broadcasting” and iPod, and the “podcasting” term was created for the first time in 2004.

Over time podcasts have become popular, but it was only in 2019 that the boom really happened: around 155 million people were including this new format of content into their lifestyles.

It’s curious that, since then, Apple and Spotify started to really compete for #1 status, but even though Apple was first, Spotify gained a lot of popularity and is now leading this market.

At the beginning of the content

As the world is evolving people are becoming busier and busier. We’ve never faced the reality that we have so much to do. It even seems that 24 hours are not enough anymore, and podcasts make it possible to multitask.

The exciting thing is that they are Mailing Lead extremely versatile and are not only a form of entertainment but also a channel to teach, connect and inspire other people. For marketers, they are a great way to build brand awareness and engagement.

Nowadays we have over 700,000 active podcasts and 29 million podcast episodes available. There are podcasts for literally everyone and for every subject you’re interested in: tech, pop culture, politics, opinions, comedy, and so much more.