The strategic communication agency APPLE TREE has announced the creation of three new strategic areas in its Communication Department in the Madrid office. The company is thus reinforced after the growth experienced in recent years. In order to continue promoting the most creative and innovative communication solutions for its clients. The Communication Department. Led since 2018 by Laura Garrido. Is now made up of three specialized areas of expertise: Culture & Entertainment. Corporate Communication. Sustainability, and Consumer and Lifestyle. Each of the new areas has a solid team of professionals specialized in these areas, who create communication strategies with innovative ideas and formats. Very focused on the specific challenges and opportunities of each of them.
Diego Rovés is the leader of the Consumer and Lifestyle
Apple Tree’s 3 new strategic areas top industry data Culture & Entertainment is led by Harris Castillo and was born with the aim of becoming a transversal area of the agency through disruptive PR. Which combines innovative strategies. Laboratory for creating new branded content and influencer marketing formats. The area works for clients such as Mahou, Electronics Arts, Goiko or Rastreator. On the other hand, Patricia Meso has just joined the company as Director of the Corporate and Sustainability area. To strengthen it at a vital time for the reputation of companies, full of challenges for national and international brands. Projects for brands such as Visa, Corteva, Fleurop Inteflora or Azkoyen are integrated into this area. Dedicated to taking care of the consumer engagement of those brands focused on enhancing their B2C communication strategies.
Apple Tree's 3 new strategic areas
APPLE TREE’s know-how in brand Mailing Lead visibility strategies and creativity applied to activations aimed at journalists and influencers has marked the organic growth of this vertical with great expansion potential for companies specialized in sectors such as travel and tourism, consumer tech. Healthcare, among others, working for clients such as MSC Cruises, LEGO or Vinted. According to Laura Corvo. Managing Partner of APPLE TREE in Madrid , “we have experienced great growth in recent years in the Agency’s Communication area. Which has been accompanied by greater sophistication in our services and a great evolution and specialization of the equipment. We are very proud and confident that the new organization will contribute to a decisive momentum for the future of APPLE TREE .