There are lots of SEO newsletters. Maybe too many. I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things: Focuses specifically on SEO (and not just marketing) Offers valuable free content (and isn’t locked behind a Substack paywall) Sends regular emails (and hasn’t stopped publishing) Offers something unique (and does it better than any other newsletter) The 11 newsletters featured here cover every corner of the search world, including Google algorithm updates, local SEO tips, detailed tutorials, and new job opportunities. (And if you’d like to choose your own favorites, here’s my spreadsheet of all 72 newsletters.)
Niche Pursuits
Niche Pursuits explores how people use SEO to make their living online. Spencer Haws and team share regular perspectives and case studies from the worlds of affiliate marketing, niche sites, and dropshipping. Recent success stories include a Japanese travel blog earning $5,000 per month and a D&D and miniatures site earning $8,000 per month.SEO Jobs category email list sends a once-weekly collection of new SEO-specific job listings. You’ll find roles spanning in-house and agency, in-office and remote, from new starters up to leadership.Nick LeRoy also writes the SEO For Lunch newsletter, the SEO Freelancer newsletter, and quite possibly several other newsletters in my spreadsheet.
Local Visibility System
Phil Rozek writes an intensely detailed newsletter about the challenges and quirks of local SEO. Phil proves that there’s more to local SEO than citations Mailing Lead and location pages. My favorite recent example: why “search optimizing” your opening hours can boost your visibility in Google Maps and even help you rank for more keywords.SEO newsletters are great: Thanks to this experiment, I learned about everything from the helpful content update to causal impact analysis, all from the comfort of my inbox. But as I stare at 361 unread emails, I think it’s safe to say that you shouldn’t subscribe to all of them. Which newsletters are your favorite? Let me know on X.