Yuotube ads. What are they and why are they important for a business. Guido marabini – 28 december 2022 youtube ads videos are the most successful type of online content and youtube’s advertising coverage is among the largest in the digital world. This simple information immeiately makes you understand the […]
Special Marketing Database
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Is tiktok ads also effective for b2b. Francesco farinelli – 4 january 2023 tiktok ads only a few years ago tiktok was a new social network from china known only vaguely by an adult target audience. But in a very short time it has become one of the most well-known […]
Social content marketing and eitorial plan. History of an evolution francesco farinelli – 10 january 2023 social content marketing building the social eitorial plan for a company represents a constant challenge for the creative team. The starting point. In fact. Is always and in any case a creative idea that […]
How online positioning strategies change with the messy middle marco targa – 12 january 2023 messy middle google has develope a new funnel concept. Less linear and more suite to describing the indecision. Steps and comparison paths that characterize the user’s buyer journey. This new model is calle messy middle. […]
With significant experience in e-commerce in many sectors of activity, UpByWeb is the digital partner of e-merchants with various problems. Natural referencing, paid, choice of CMS, emailing, social media… We intervene on all growth levers thanks to our webmarketing expertise. This covers the purely operational part of our business, which […]
No magic methods for growth hacking, just good ideas that need to be implemented, measured and reproduced. Manage and adjust Growth hacking is also above all a technique that must be piloted. It is therefore imperative to define key performance factors (kpi’s) and monitor them over time. Each action must […]
Who are you ? What are you doing ? And what are your targets? Here are some of the key questions so that we can immerse ourselves in your business and offer quality work. Being based in Nantes and Vendée, we go directly to meet your teams when you are […]
The matrix can only be set up for companies that have accounts created online. Accounts that can become chargeable. This is the very principle of the AARRR matrix. If not, we are not talking about growth hacking. This is why it is often linked to technology start-ups. UpByWeb, a growth […]
The value and legitimacy of the data they collect. Zero-party data has huge benefits and helps build trust with consumers but it can also build a reputation. Here are a few effective ways to collect zero-party data. Drive online registration – this could be for a webinar or event that […]
Become a world class digital marketer 3) Attracting new talent to the marketing team It’s no secret that there’s a shortage of digital skills worldwide. Our whitepaper in partnership with The Economist Group highlighte the fact that success in marketing comes when you combine technology and talent. This CMO report […]
For businesses. Zero-party data may be the future of marketing. What are examples of zero-party data? Unlike other data types. The consumer provides zero-party data directly and with consent. Types of zero-party data include: newsletter sign-ups email subscription sms subscription quizzes polls or surveys lead generation forms – on social […]
The world is changing when it comes to data. Privacy and security are now top priorities for consumers . And many are becoming more reluctant to share their information with brands and businesses. Cisco’s ‘building consumer confidence through transparency and control’ 2021 report found that nearly half of consumers feel […]
