B2B market research tends to consist of four main methods: primary, secondary, qualitative, and quantitative. Each one has its own set of pros and cons, so it is important to familiarize yourself with all of them before determining how to move forward. Primary research consists of speaking directly to your […]
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Keep in mind that this particular type of research method can be time-consuming. It can also be difficult to properly analyze data to compare. There is also a chance that the interviewer may skew the results, potentially leading to biased results. For focus groups, there may be scheduling conflicts. Quantitative […]