Keep in mind that this particular type of research method can be time-consuming. It can also be difficult to properly analyze data to compare.
There is also a chance that the interviewer may skew the results, potentially leading to biased results. For focus groups, there may be scheduling conflicts.
Quantitative research collects data that can be defined by numbers.
It tends to be more definitive than qualitative data and can be used to prove a hypothesis. This type of research can be obtained through surveys, questionnaires, and pools.
The great thing about quantitative data is that it is easy to use numbers for comparison.
It also tends to be more cost-effective to gather a significant number of participant responses.
Bias is considerably reduced due to the fact telephone number list that there is no personal element in the research. It is also easy for this type of research to fit into the busy schedule of decision-makers.
The main problem with quantitative research is that your audience may not be as inclined to provide their feedback or their answers may be basic and vague due to the fact that these surveys tend to be less personal in nature.
Further, while concrete data can be obtained through this method, it can be difficult to distinguish the results.
Identify the Research Topic
If you need specific answers to questions, then you will want to conduct exploratory research. This research is generic and broad.
Open-ended interviews are often used, and qualitative data tend to be more beneficial with this route.
If you know the specific parameters Mailing Lead of your topic, such as how successful a certain product is or if there is a problem to solve, then specific research should be your go-to.
Overall, the approach you take will be much more structured and quantitative data proves to be the most beneficial.
You must also choose your participants — individuals from your target audience.