What is a When it comes to using digital marketing to grow your business, it is important to keep track of certain metrics.

After all, if you know how well a What is a campaign is performing, you can either scale it up or make further optimization changes.

One of the simplest and most crucial elements  To analyze is Return On Investment (ROI).

Why? Because it is the cornerstone of understanding which marketing activities are making you the most money and which ones aren’t doing well.

As soon as you’ve  the activities that are costing you more than they are increasing sales, you can start to make  decisions on how to best move forward with specific campaigns.

As you can see from the examples we’ve given, a good Return On Investment is anytime your investment value exceeds your expenses.

If this isn’t the case, then you’ve taken a loss and the campaign was a dud from a financial perspective.

So, how do you determine whether a campaign will give you a good ROI ahead of time?

It just depends on the industry you’re in and the advertising channel you’re engaging in.

Why is it Important to Work

ROI is important to businesses because it shows whether or not the organization is making money on the various elements they’re spending capital on.

If a company has a negative phone leads for sale Return On Investment, it could be seen as risky or not profitable.

Likewise, a positive What is a ROI can signal growth and upward momentum.

In marketing, calculating and analyzing  ROI is a major KPI of how well a campaign performs.

A high ROI means that the advertising channel brought in more sales than it cost to pay for the ad itself. In simpler terms, you made a profit off your ad.

Ultimately, that means a positive ROI is one of the biggest factors in determining whether your efforts were successful.

How to Calculate Return

The Net Profit here is the Investment Value minus the Investment Cost.

The best part about understanding this is that it is the same, no matter what type of investment you’re looking to analyze.

For example, it can be  to see if your  Facebook ads campaign paid off in terms of eCommerce sales.

And the same formula can help you Mailing Lead see if placing a billboard in your local area was profitable over time.

You can also use the ROI formula to determine What is a your break-even point before you make a specific advertising investment.

To analyze this even further, we’re going to give you the exact steps in using an ROI calculation to determine marketing campaign profitability.