If you’re composing a b2b welcome email. You have two main goals: greet your new user in a warm. Friendly way make sure they have first steps to take in using your product the first time this new user is interacting with your product is hugely important. At this point. They’re still deciding to commit to using your product or choosing another solution. So. Guiding them toward how to get start is key. Asana does both of these wonderfully with some warm. Welcoming copy. And three easy action items to get the user start using their product. And bonus points for the lovely gif of an item being check off the list.
Who doesn’t love that feeling
Who doesn’t love that feeling? #6: the new yorker welcome email from the new yorker image source: really good emails this welcome email from the new yorker to subscribers who sign up for their daily email newsletter. The daily. Is a great one for publishers and mia companies to look to for inspiration. The two things this one does really well are: sets expectations. You’ll email list notice up at the top of the email. They tell you how often you’ll receive their newsletter. What kinds of content to expect. And other perks of being a new yorker subscriber.
How many times have you
Their welcome is an excellent case study on showing. Not telling. How many times have you read we value customer service or the customer is always right on a company’s values page? And how many times have you actually believ it? Rather than telling about their award-winning support. Help scout implies it in a handful Mailing Lead of ways. With the “we’re here to help!” line. The email directly at the bottom. And the smiling faces. You get the sense that help scout would love to answer any of your questions.