Zapier is an automation tool that moves information across different apps automatically. Taking the busy work out of a lot of day-to-day tasks. They’re one of the first products like that in their space. And when you have a category-defining product like that. One of your biggest marketing challenges is going to be ucating potential customers on what. Exactly. Your product even is. This email tackles that challenge head-on. And it does so rather effectively. With the lead header of what’s a zap?
They start to answer exactly
They start to answer exactly what a potential customer nes to know. Then. They go on to give them visual examples of what. Exactly. You can do with zapier. They also include a video introducing the product. The home buying process can be confusing. Rfin knows that. And by positioning themselves as a helpful recourse. They build trust with their subscribers right from the get-go. Plus. By sending five different helpful resources. They’re likely to increase the engagement rates of this email. #10: harry’s welcome email from asia email list harry’s. Image source: really good emails harry’s is the dtc men’s razor company out to make shaving cool. Clever.
They go on to give them visual
I don’t always advocate for having more than one cta in an email because things can start to feel crowd and unclear. But the sill includes three equally important cta’s in this one without losing clarity. Their goals are clear — to get someone to shop online. To get someone to a store. Or to get someone to read their plant-relat content. Though they have Mailing Lead multiple cta’s. The email content is clear and they make it easy to do any/all of those things. And hey. If they can teach me how not to kill plants. It makes sense that they can craft a stylish.