Either through strategies on social networks or using the forms on your site, over time you will define a series of channels for users to reach you and become part of the database. There may be passive channels, such as a landing page that accumulates visits from google and generates leads, while others require more regular updating, the blog or social networks being clear examples. Getting started will require an effort, but the channels will grow and become more and more effective. marketing automation and lead nurturing rarely when a lead reaches you is ready for the final sale and this is when lead nurturing strategies come into play .

The idea is to customize

Communications for each lead in your database with the aim of turning them into loyal customers. If your Chinese Malaysia Phone Number List database is very large, using a powerful marketing automation tool will be the secret to your success. This way we will be able to create an ecosystem that will do the work for us and guide the leads through the conversion funnel. community social networks are the channels that your brand has to generate community around your brand. For this reason, your inbound strategy must include the implementation and development of those social platforms that are related to your buyer persona. You will be able to accumulate followers who see your publications, interact with them and can even help you spread them.

There are different strategies

To increase the number of followers on social networks, such as raffles and promotions or the Mailing Lead use of social ads. If we use them correctly, the group of users interested in what we are publishing will grow. And as with other channels, like email marketing, we will have an asset based on users potentially interested in us and with good chances of converting in the campaigns that we launch.  brand positioning if the content you have created really resonates with the audience, you will have managed to create a positive impression on them. In the long run, this will make the user remember the brand and create a link that goes beyond the commercial relationship. As your brand positioning improves, this asset will translate into long-term loyal customers and recommendations.