When it comes to your local business, you want to find the best way possible to alert consumers to your close proximity and invite them in.
Yet, with evolving technology, you may be feeling left behind. No longer do customers simply wander down the street looking for what you offer.
Instead, consumers today increasingly search for similar products or services online.
If you want those consumers to find you, then, the key is to include a local SEO strategy into your marketing plan.
Otherwise, you’ll simply be hoping that potential customers will chance upon you or your website.
By developing strategic local SEO solutions, you can increase your ranking on search engine result pages (SERPs) and lead customers right to your front door.
Track Keywords and Positioning
Once you identify your relevant keywords and incorporate them into your website, you’ll want to track them to determine if they are working for you or not.
You can use Google Analytics or other online phone leads for sale tools to monitor keywords and positioning in search engine results. By doing so, you’ll gain information as to:
Your most valuable keywords
Underperforming keywords
Areas for improvement
The essential metrics to pay close attention to when it comes to keyword tracking are
Visibility
Position (where you rank on SERPs)
Search volume on those keywords
What pages are ranking for those keywords
With this information, you gain knowledge of how your selected keywords are performing and if you need to make improvements.
Continue to monitor your keywords and make changes whenever necessary.
Develop a Strong Presence on Social Media
Social media is the place to be today, including for local businesses. These popular platforms allow you to easily build a strong online presence.
Develop a social media marketing strategy to get you noticed and to attract and retain customers along the way.
You don’t need to be on all of the social Mailing Lead media platforms, just those that you determine will be most beneficial to your business and those that you know you will continue to use.
If you are still unsure of which ones to select, however, start by thinking about your ideal customers.
Consider creating buyer personas to help you determine demographics such as age ranges and buying behaviors, then look at the various social media platforms and their main audiences.