We all know how the story ends. Netflix eventually overtook Blockbuster, with the latter falling from grace and closing its doors for good in 2014.
Things didn’t end so catastrophically for Nokia, although the Finnish company suffered from a bad case of marketing myopia, too. And not only that, but it made myopic mistakes twice.
First of all, it didn’t take the iPhone seriously enough. Why? Simply because iPhones didn’t pass Nokia’s “fall test”, getting consistently smashed when dropped on concrete from a height.
The second time, it was all about operating systems. In 2008, Google made an entrance into the mobile phone market and launched its own operating system: Android.
Most of Nokia’s competitors were quick to jump on the Android bandwagon, with Nokia stubbornly remaining faithful to its complicated — and rapidly declining — operating system until well into 2011.
Wrap Up
Marketing myopia can have disastrous consequences for your business.
In this comprehensive guide, we’ve delved deep into the causes of marketing myopia, provided valuable insights on how to avoid it, and highlighted the purchase phone lists companies you should steer clear of imitating.
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wHAT IS A tESTIMONIAL
Testimonials most often originate from current or former customers who have used a company’s products or services.
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To be effective, testimonials really need Mailing Lead to be more than just a quote from a customer that confirms a product or service delivers the promised results.
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