Again, the best testimonials do more than simply repeat something positive a customer or peer has said about your products or services.
Instead, they leverage the facts of how your best customers feel about their experiences with you to tell your audience a story.
That said, the first order of business is to decide what that story will say.
Given the opportunity to make your future customers feel anything about your product, what would it be? What challenges have your existing customers finally overcome thanks to finding and trying that product?
Figure out how the answers to those questions fit into the larger narrative of your brand and use that as a guide when building your testimonial page.
Know the Characteristics of a Good Testimonial
As with any other type of content, the execution style really matters when it comes to your testimonials. Good examples that get results are:
Short: Extremely lengthy testimonials that ramble on are unlikely to be read from start to finish, so keep yours concise.
Direct: A good testimonial gets straight cell phone lists to the point, preferably within the very first sentence.
Authentic: Letting your customer do the talking for you gives your words an authenticity they wouldn’t have any other way, so don’t miss that opportunity.
Be sure to include any and all relevant information in your testimonials to make them as credible as possible. Names, companies, titles, and pictures are all excellent examples.
Guide your customers with specific questions
Keep in mind that while you will be building your testimonial on factual statements from your customers, you’re not simply asking them for a review.
Instead, you want specific types of Mailing Lead statements that will fit the background story you’ve decided on for your testimonial page content, so guide your interviews with preselected questions.
Great testimonial questions are not only specific but also open-ended to give the interviewee a chance to express themselves authentically.
Be sure to emphasize critical issues or concerns your customer had before they tried your product and precisely how the product helped resolve them.