These days, Google is more than a neat resource to have in your back pocket, just in case. It’s an essential part of how people live their lives and make everyday decisions. In other words, your next round of potential clients doesn’t just use Google to look up odd facts […]
People search for information in question format, as well, providing the perfect opportunity to answer them with an informative blog post or a standalone page. Think “what does a personal injury lawyer do” or “do I need a lawyer for personal injury.” 7 Quick SEO Tips for Lawyers Now that […]
Every location-based business should be focused on appearing in the correct directories, and law firms are certainly no exception. So start by claiming and completing your Google My Business profile to boost local search visibility. Well-maintained GMB profiles have a chance to appear at the very top of organic search […]
Direct marketing is a type of promotion to elicit a specific action or response from a select group of consumers. It involves providing information on a brand, product, or service directly to a segment of consumers who are most likely to respond. The focus here is on this end customer, […]
So don’t overlook these crucial elements when keyword-optimizing your legal site for success. Every page on your site should include appropriately keyword-rich title tags and meta descriptions, including blog posts. 4. Focus on user experience Properly keyword-optimizing your website to rank well on Google and drive traffic is only part […]
In order to remain competitive and move forward successfully, businesses must be familiar with their industries and their audiences. While digital marketing can be helpful in this retrospect, it really comes down to B2B market research and analysis. This type of research helps to identify customers’ , pain points, and […]
B2C tends to be simpler overall. Further, the products are more likely to be sold via multiple channels of distribution. Purchases are made differently in B2B markets than B2C markets When to the B2C buying journey, the B2B purchasing journey is much longer, has more stages, and has more stakeholders. […]
B2B market research tends to consist of four main methods: primary, secondary, qualitative, and quantitative. Each one has its own set of pros and cons, so it is important to familiarize yourself with all of them before determining how to move forward. Primary research consists of speaking directly to your […]
They will help you make strategic decisions that are well-informed. Make sure your sample size is of a decent size and you have a solid mix of participants so your results are optimal for your needs. You can ask current or interested customers, create your own research panel, purchase a […]
Keep in mind that this particular type of research method can be time-consuming. It can also be difficult to properly analyze data to compare. There is also a chance that the interviewer may skew the results, potentially leading to biased results. For focus groups, there may be scheduling conflicts. Quantitative […]
The value and legitimacy of the data they collect. Zero-party data has huge benefits and helps build trust with consumers but it can also build a reputation. Here are a few effective ways to collect zero-party data. Drive online registration – this could be for a webinar or event that […]
Become a world class digital marketer 3) Attracting new talent to the marketing team It’s no secret that there’s a shortage of digital skills worldwide. Our whitepaper in partnership with The Economist Group highlighte the fact that success in marketing comes when you combine technology and talent. This CMO report […]
