But it’s pivotal to your email marketing success. Here’s why it’s so important. And how to get it right. Email marketing continues to be one of the most cost-effective and powerful online marketing tools for communicating directly with prospects and existing customers. According to a study by the data & marketing association. The value of email marketing continues to rise: roi from email marketing is roughly $57 for every dollar spent; an increase of $13 dollars since the previous study. The lifetime value (ltv) of each individual in an email marketing database has risen by 33% year over year.
Email marketing has an impact
Email marketing has an impact on important business development drivers. The primary objectives of email campaigns are sales (62%). Engagement (50%). Brand awareness (47%). And building loyalty (45%). To get to this level of roi. Email marketers africa email list ne to pay attention to how their audience is responding to their campaigns. Often the emphasis is on getting the emails sent rather than on reporting and analysis. But without time for analysis. It’s nearly impossible to improve your results. In this post. We’ll walk through. Why reporting is critical. The components of a great report. And tools you can use to make your reporting life easier. Measuring results leads to better results like any digital marketing tactic.
The goal is to get better
The goal is to get better results using insights from available data. If you’re looking to improve your email campaign results. Analyzing campaigns and taking action is a must. Wonder how your emails stack up to your competitors? Wonder how your emails stack up to your competitors? We’ve analyz millions of emails so you can see how your emails perform compar to the rest of your industry. Get your score examples of key email metrics Mailing Lead you should be monitoring are: open rate: percentage of email recipients who open an email campaign. The main factors that affect open rates are the strength of the subject line and the relevancy of the topic. Click-through rate: percentage of email recipients who click on a link in your email.