Now that we are clear about what email marketing is and what it is for, the time has come to take action. 1) Define your goals Email is a very versatile tool, but if you want it to work for you, first of all you need to know what you […]
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The conversion funnel is a very useful tool to visualize the different stages that a customer goes through, from when they first detect a need related to our brand until they become a loyal customer. In each of them, we will use email in different ways to achieve our goals. […]
In addition. The larger the database to which we send, the lower the cost per user. This low cost, together with its effectiveness, explains why email is a tool with fantastic roi. According to hubspot, this can be as high as 4,300%, that is, we would get 43 euros for […]
Reliable. Versatile, profitable, easy to measure. Therefore, it is an essential ingredient in marketing strategies for brands of all types, sizes and colors. But as we all know, the fact that something is done a lot does not mean that it is done well. Sometimes our bases slip and email […]
