That includes the process of searching, discovering, gathering, organizing, and presenting that content to your audiences.
Rather than creating your own original content for every social media post, you can gather other content like blogs, infographics, and news articles to share on your social media channels.
By amassing content from a variety of other sources, you can save a lot of time and avoid overworking yourself or your team to create new, original content every day.
When you curate content, you find other reliable sources that post about the topics and interests that your viewership has and share posts.
Just like a museum curator
What do you need, to make your Content Strategy Rock?
What are the Benefits of Curated Content?
Curated content has many different benefits for your brand.
As mentioned above, it’s a stress reducer for you and your team. But there are also some benefits of curating content that you might not have thought about.
Here are some of the biggest benefits of curated content.
Saves Time
While it still takes time to properly discover, approve, and post curated content, it will save you the time it usually takes to create an original post for your social media channels.
content creation requires writers or designers to spend time putting together original content, while content curation can be done with just a few clicks.
Even if you add your own
Even if you add your own comments, change the image, or adjust the formatting of curated posts, it still takes less time than doing the same to an original post from your brand.
Positions Your Brand as an Expert
As a digital marketer, you want your brand’s reputation and reach to grow through social media.
You want your profiles to be so well-respected that people come to you for their information rather than other sources.
Content curation helps make that possible.
When you share relevant, helpful, and educational content from other sources, your audience knows that you can help them find the content that matches your interests, regardless of whether you created it or not.
Promotes Links
Curated content also helps your organization create a better linking structure in your posts.