One of the major goals of SEO is to rank high on search engine results pages. In order to appear at the top of the results, you need to be ranked for different keywords.
However, in the process of creating content, a business might have multiple pieces of content that address similar topics or industry niches.
While this is great for creating specializations and improving your brand’s reputation, it can lead to a problem known as keyword cannibalization.
Knowing how to avoid it is an important part of your SEO strategy.
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But what exactly does keyword cannibalization mean? In this article, we’ll discuss how you can steer clear of it in your future planning and how you can fix the keyword cannibalization you might have in your current content.
When you create a piece of content, there are different keywords that you use to try and rank high on the search engine results pages.
As you continue to create new buy telemarketing leads content, you will likely discuss similar topics or even use the same keywords for different pages.
Keyword cannibalization occurs when you have multiple pages that are competing against each other for the same keyword.
It is a common SEO mistake that is made as businesses and brands continue to grow and create more content.
Examples of keyword cannibalization
So, what does keyword cannibalization look like in action? Here’s a closer look at a good example. Let’s say you want to work on your backlink catalog but decide to learn a bit more about effective backlink building first. You might start with a Google search on a key phrase like “link building.”
There’s a possibility that your SERP might contain results like the above—two different posts from Moz. Each page is likely valuable and helpful. They Mailing Lead both accurately leverage the target keyword. But they’re so similar that it’s almost impossible to decide which one to click.
Here’s another example featuring SERP results from Yoast on the topic of readability. The first two results are similar enough that Google probably isn’t sure which one is more important. And if Google isn’t sure, your audience probably won’t be, either.