Social content marketing and eitorial plan. History of an evolution francesco farinelli – 10 january 2023 social content marketing building the social eitorial plan for a company represents a constant challenge for the creative team. The starting point. In fact. Is always and in any case a creative idea that […]
Monthly Archives: October 2023
177 posts
How online positioning strategies change with the messy middle marco targa – 12 january 2023 messy middle google has develope a new funnel concept. Less linear and more suite to describing the indecision. Steps and comparison paths that characterize the user’s buyer journey. This new model is calle messy middle. […]
You’re here because you need links. You’ve likely heard that links (or backlinks) are what helps your website to rank higher in Google. And you need to learn how to build them. Well… we (Ahrefs) have been building tools for professional link builders for 10+ years now. So it would […]
There are lots of SEO newsletters. Maybe too many. I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things: Focuses specifically on SEO (and not just marketing) Offers valuable free content (and isn’t locked behind a Substack paywall) Sends […]
A featured snippet answers the searcher’s question with a short answer. Example: Example of a featured snippet. Since Google shows them on top of other results, this can be your shortcut to the very top. You stand the best chance of winning the snippet for keywords where you rank 2-8, […]
All social media marketers share an important. Goal to get our content seen Important Social by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed. They don’t […]
A social crm is a critical way to turn social fans into real business leads with data that teams across an organization can benefit from. And salesforce is a leader in the crm space. Salesforce crm hootsuite source. Hootsuite salesforce can integrate with your social marketing efforts and expand customer […]
You can use detailed insights to optimize your social goals at every stage of the customer journey. Your team can also analyze performance metrics from individual ads. Ad campaigns. And organic posts so you can create a comprehensive report for stakeholders higher up in your organization. Hootsuite social advertising source: […]
Hootsuite there’s a reason why hootsuite is used by employees at more than 800 of the fortune 1000 enterprises. Hootsuite is a critical social tool for businesses of all sizes. It allows teams to manage multiple enterprise social media platforms from one dashboard. Managing multiple accounts from hootsuite source: hootsuite […]
Demonstrate the ROI of your social efforts. Or show how social fills your sales funnel or drives purchase intent. Approval process: your social team should already be well-versed in the company’s social media compliance policies. But there still needs to be an approval process in place. A clear process ensures […]
The first step in discovering the ROI of a particular advertising campaign for your business is by figuring out the investment value. This is essentially what your business earned from the overall campaign or your total profit before taking out expenses. While we’ll address the cost to run the Don’t […]
What is a When it comes to using digital marketing to grow your business, it is important to keep track of certain metrics. After all, if you know how well a What is a campaign is performing, you can either scale it up or make further optimization changes. One of […]
