A key element of any direct marketing tactic is the included Call-to-Action (CTA).
Since the goal of your direct marketing strategy is to evoke emotion and persuade the reader to take action, your CTA needs to be strong and convey a sense of urgency.
Write different CTAs for existing customers and prospects.
#5. Establish a Budget
Establish a budget separate from your inbound marketing strategy. This way, you can effectively monitor your ROI for direct marketing efforts.
Direct marketing strategies are usually cost-effective and require smaller budgets.
Plan your marketing budget
Wrap Up: Add Customized Direct Marketing to Your Strategy
Direct marketing is far from disappearing and continues to offer opportunities for success.
Determine Your Targeted Audience
Coming up with a great product catalog and a killer brand identity to match is only part of the process of making a stunning success of your business.
The rest is all about making sure your target calling lists audience knows you’re out there and that you’ve got the solution they’ve been looking for.
That’s where search engine optimization (SEO) comes in.
Your SEO strategy is the key to ensuring your website achieves the high search engine results page (SERP) rankings it needs to stand out.
But without keeping track of the right key performance indicators (KPIs) to gauge your progress, even the best SEO campaign is nothing more than a shot in the dark.
How far into your SERP
Results were you willing to dig in search of a viable answer? According to key Google statistics, it likely wasn’t very far, and you’re not alone there.
Between 26 and 32 percent of clicks go to the very first result.
Just under 4 percent of clicks Mailing Lead on a SERP go to paid ads.
Approximately 50 percent of search results never attract any clicks at all.
That said, it’s not enough for your website to simply appear on a SERP. The further it falls from the top of a searcher’s results, the fewer clicks it will ultimately attract.
Higher rankings mean more traffic and ultimately higher conversion rates, so keep track of how you’re measuring up in regards to important keywords and search terms.