Flyers may seem old-fashioned, but they can still play an effective role in marketing strategies.

The business flyer is  to bring awareness to your business, a promotion, event, product, or service.

9. Promotional letters

Promotional letters, when well-written, not only inform your reader of a sale on your product or service but also create a desire for that product or service.

By including the benefits the reader will receive by purchasing what you offer and building a sense of urgency, a promotional letter can lead to higher sales.

10. Newspapers and magazine adverts

Print advertising hasn’t gone away and is still widely used, especially to reach certain audiences.

Outdoor Advertising

Outdoor advertising brings with it a high level of visibility and is meant to grab people’s attention.

Common types of outdoor advertising include billboards, banners, transit placements, and POS displays. You can also use guerilla marketing tactics to capture attention.

12. Catalog distribution

Catalog distribution provides customers buy telemarketing call list with a variety of products to consider and can influence purchase decisions. It can also play a highly vital role in omnichannel campaigns.

Your catalog, or your presence in someone else’s catalog, will benefit from high-quality photos, graphics, and storytelling elements.

How Do You Plan a Direct Marketing Strategy?

Planning a direct marketing strategy doesn’t have to be overly complicated. However, there are essential steps you will need to take in order to get it right.

Tailor Your Content

Your defined audience may be prospects or previous customers. Knowing who your targets are will allow you to better tailor your direct marketing content.

Essential tips to help with this include:

Use customization to reach your customers on a more personal level.

Include visual content, to draw the eye and hold interest longer.

Be straightforward, focusing on the promotional Mailing Lead characteristic of your content and what you want the customer to do (take action!)

Emphasize benefits over features, letting the customer know what they will get out of your product, service, sale, or event.

#3. Find Ways to Measure Your Strategy

Find ways to keep track of the actions your customers take, making their responses measurable.

Your call-to-action can serve as the measurable element, tracking how many people click on a link, call a phone number, fill in a form, or make a purchase.