B2B market research tends to consist of four main methods: primary, secondary, qualitative, and quantitative. Each one has its own set of pros and cons, so it is important to familiarize yourself with all of them before determining how to move forward. Primary research consists of speaking directly to your […]
Daily Archives: October 18, 2023
53 posts
They will help you make strategic decisions that are well-informed. Make sure your sample size is of a decent size and you have a solid mix of participants so your results are optimal for your needs. You can ask current or interested customers, create your own research panel, purchase a […]
Keep in mind that this particular type of research method can be time-consuming. It can also be difficult to properly analyze data to compare. There is also a chance that the interviewer may skew the results, potentially leading to biased results. For focus groups, there may be scheduling conflicts. Quantitative […]
The value and legitimacy of the data they collect. Zero-party data has huge benefits and helps build trust with consumers but it can also build a reputation. Here are a few effective ways to collect zero-party data. Drive online registration – this could be for a webinar or event that […]
Become a world class digital marketer 3) Attracting new talent to the marketing team It’s no secret that there’s a shortage of digital skills worldwide. Our whitepaper in partnership with The Economist Group highlighte the fact that success in marketing comes when you combine technology and talent. This CMO report […]
For businesses. Zero-party data may be the future of marketing. What are examples of zero-party data? Unlike other data types. The consumer provides zero-party data directly and with consent. Types of zero-party data include: newsletter sign-ups email subscription sms subscription quizzes polls or surveys lead generation forms – on social […]
The world is changing when it comes to data. Privacy and security are now top priorities for consumers . And many are becoming more reluctant to share their information with brands and businesses. Cisco’s ‘building consumer confidence through transparency and control’ 2021 report found that nearly half of consumers feel […]
As freelancers, the issue of billing and accounting for our project is always. One of the most complicated tasks to manage, because many of us do not master this type of task. There are many professionals and SMEs that hire companies to manage. The accounting of their projects. And many […]
In the case of profiles whose audience is older, the simpler the interaction, the better. In those cases where young people are the majority, there are great possibilities to explore interaction by mixing it with memes and current trends without thinking so much about the limits of understanding resources and […]
A good direction of use is to collect information about users’ satisfaction, preferences, or knowledge, as it is a more restricted option than quizzes, for example. poll example (Interactive posts for social media) If most of your followers answer that they already know about a certain subject, it is not […]
They’re posts that go beyond the typical fare you scroll past daily on Facebook or Twitter. Adding interactive posts for social media to your digital marketing strategy gives your company a way to reach consumers and help them remember your brand. In return, consumers get fun, experiences they’ll love. This […]
Naturally, one of the big rules of thumb a savvy marketer knows to keep in mind with SEO these days is that search engines strongly favor longer content over shorter. But does that rule still apply when you’re talking about SEO for landing pages? Aren’t landing pages meant to be […]
