Once you successfully convince an email outreach recipient to give you their time, the last thing you want to do is waste it. Don’t ramble on in your email. Get straight to the point — preferably within 80 words or so — and be crystal clear about what you’re […]
Monthly Archives: October 2023
177 posts
ake a look at your current content and determine what is already working, leading to higher conversions and website traffic. By doing so, you can get to know your audience better, understanding their needs, wants, pain points, and interests. Start by tracking and measuring results on a consistent basis. You’ll […]
Google Alerts is one of the oldest but still best systems for tracking new content. By setting up an alert for specific keywords or phrases, you can track new content and get email notifications for when content is published that matches your alerts. It also can help you track mentions […]
You want to have a healthy amount of curated content in your social media feeds to help establish your brand as a thought leader and get the other benefits of curated content, but you also don’t want to be nothing more than a link-sharing machine. While there is no clear […]
When audiences are to seeing and clicking on links in your posts, it encourages them to do the same for your original content as well as curated content. You can also set an example for other brands to share your content on their pages when they see that linking is […]
Be sure to include all the necessary details for each recipient — their name, email addresses, the reason for the outreach, and any URLs you want to discuss. Adding an additional column to keep track of the status of each outreach attempt is a good idea, as well. 3. Give […]
That includes the process of searching, discovering, gathering, organizing, and presenting that content to your audiences. Rather than creating your own original content for every social media post, you can gather other content like blogs, infographics, and news articles to share on your social media channels. By amassing content […]
A beneficial tool is a competitive analysis, telling you who the top competitors are in your industry, where they do most of their business, and how they go about strategizing for SEO. 3. User Intent User intent behind keyword searches is another essential part of your SEO planning. It provides […]
As the site owner, pay close attention to the following: These hidden elements can positively or negatively affect your rankings. 2. Content Your content, as you already know, is an important aspect of your website and SEO strategy. Whatever types of content you have, from landing pages to blog posts, […]
