The user has just realized that he has a need and begins to look for how to respond to it. To attract them, we must therefore create content that broadly responds to the needs around our brand: lists, tutorials. E books on generic topics, checklists, infographics… The most useful formats […]
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The advent of the internet was a real Revolution in the world of marketing. The first search engine was launched for users in 1995, in 1997 seo was born. And in 2000 ppc advertising began. Then came the birth of the main social networks: linkedin in 2002. By 2010, smartphones […]
What inbound marketing seeks is to attract your potential customers , on the other hand, outbound (or traditional) marketing is more focused on seeking to attract attention. The inbound mindset should not strive to “chase” anyone , but instead seeks to offer content designed to answer the questions or needs […]
Either through strategies on social networks or using the forms on your site, over time you will define a series of channels for users to reach you and become part of the database. There may be passive channels, such as a landing page that accumulates visits from google and generates […]
Either through strategies on social networks or using the forms on your site, over time you will define a series of channels for users to reach you and become part of the database. There may be passive channels, such as a landing page that accumulates visits from google and generates […]
Audiovisual formats generate greater retention and have better engagement than written content. If this is the case, we should not miss the opportunity to use this format in our inbound content strategy. Another valuable asset is podcasting , the digital version of classic radio. This format is booming and there […]
This is a methodology designed to grow, build and generate long-term benefits. Once the effort to start is made, it creates its own inertia through a series of inbound marketing assets that make our work increasingly easier. Inbound-marketing-strategies 1) Content: search engine positioning and traffic generation Content marketing is the […]
The benefits speak for themselves. According to a hubspot study: generate a qualified lead and 12 registrations for every 370 visits. You can double a company’s qualified marketing contacts by two in one year and multiply them by 7 in two. As for the leads, in just one year they […]
Inbound marketing defines a commercial methodology that seeks to attract customers through the creation of valuable content that meets their needs. It integrates advertising and digital marketing techniques that are not intrusive, with the aim of communicating with the user at the beginning of the purchase process and accompanying him […]
Email marketing is a powerful tool that to reach a large audience and educate them about your product or service. There are a number of latest technologies that are being use to improve the effectiveness of email marketing for customer education and tutorials. These technologies include: Personalization: Personalization is the […]
Customer education and tutorial campaigns are a great way to help. Your customers get the most out of your product or service. But how do you measure the ROI of these campaigns? There are a few key metrics that you can track to measure the ROI of your customer education […]
Personalization is one of the most effective ways to improve email marketing campaigns. By personalizing your emails, you can make them more relevant to your. Subscribers and increase the chances of them opening and engaging with your content. When personalizing email marketing campaigns for customer education and tutorials. There are […]
