Now that we are clear about what email marketing is and what it is for, the time has come to take action. 1) Define your goals Email is a very versatile tool, but if you want it to work for you, first of all you need to know what you […]
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The conversion funnel is a very useful tool to visualize the different stages that a customer goes through, from when they first detect a need related to our brand until they become a loyal customer. In each of them, we will use email in different ways to achieve our goals. […]
In addition. The larger the database to which we send, the lower the cost per user. This low cost, together with its effectiveness, explains why email is a tool with fantastic roi. According to hubspot, this can be as high as 4,300%, that is, we would get 43 euros for […]
Reliable. Versatile, profitable, easy to measure. Therefore, it is an essential ingredient in marketing strategies for brands of all types, sizes and colors. But as we all know, the fact that something is done a lot does not mean that it is done well. Sometimes our bases slip and email […]
The inbound philosophy is defined in a few words: it seeks the most human side of marketing, since it does not seek to develop intrusive actions. But to generate value to help with people’s needs and problems. We call our customers or potential customers in many ways: users, consumers, buyers, […]
Any brand that carries out inbound marketing actions is because it aims to gain visibility, capture Rich People Phone Number List leads and build loyalty . When the main objective is to gain visibility, it is because the brand does not have much presence on the internet, therefore not enough […]
There are five different types of inbound marketing , each associated with a phase or objective. Involves creating a blog and using social media. As well as keyword research Seo optimization, and content writing. It is also important to define a content strategy and the buyer person very well. Marketing […]
There are many brands that are using actions focused on attracting and delighting to achieve their goals. Here are three examples : spotify spotify has a large amount of data about the musical preferences of its users. Another example of personalization is that every december (on an annual basis), spotify […]
While there are many inbound marketing strategies that can create greater brand awareness and create new sales. Conversion, and loyalty opportunities, here are some that should be applied head-on: study and develop the profile of the buyer persona before carrying out any action. It must be very clear what the […]
Always rely on metrics to ensure the success of the campaign. At the end, you must make a report on these data: visits : measure the number of visits that have come to you to know how effective the promotion has been. If your conversion rate has been high but […]
The calendar will be unique for each campaign, but you must think about how to diversify the different communication actions to maximize their impact. As a general rule, campaigns usually range from 30 to 90 days, with offers spread over this time. Once you have set these parameters you will […]
The Tofu. Mofu and bofu model can offer very good results, but it has a series of shortcomings (according to hubspot): it is static, it sees the sale as the end of the relationship with the customer And it does not take word of mouth into account. From here arises […]
