Trying something new can be daunting, especially when your business is concerned. But, as they say, “fortune favors the brave” — so be brave and invest in changes and innovations that make sense for your brand. Experimenting can also show your customers the lengths you are willing to go in […]
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The Implications for “Myopic Businesses” We don’t mean to be blunt or catastrophic, but the biggest and most dangerous implication of marketing myopia is business failure. Mind you, this won’t probably happen overnight. You can spot the initial signs and react quickly to avoid complete disaster. In the beginning, you […]
YouTube Shorts are made with mobile users in mind and should be optimized for continual scrolling and replays. When your brand can get YouTube Shorts right, you’ll be able to stay competitive on YouTube as the platform develops and moves in new directions. YouTube Shorts are just one example of […]
This is because YouTube Shorts are designed with the mobile user in mind, just like other social media platforms like Instagram with Instagram Stories, and Snapchat. By having everything for Shorts contained in the YouTube app, you don’t need to worry about adding in another application or trying to edit […]
In addition, a YouTube Short can be a great way to convert viewers into subscribers to your YouTube channel. It creates alignment between your short-form and long-form video content and creates a funnel that users can flow through to become customers of your brand. Best Practices for How to Make […]
As most digital marketers are well aware of, video marketing is one of the most powerful forms of content on the internet. Videos grab the attention of viewers and get more views and higher levels of engagement than other forms of content like text posts. In this context, YouTube Shorts […]
ake a look at your current content and determine what is already working, leading to higher conversions and website traffic. By doing so, you can get to know your audience better, understanding their needs, wants, pain points, and interests. Start by tracking and measuring results on a consistent basis. You’ll […]
Google Alerts is one of the oldest but still best systems for tracking new content. By setting up an alert for specific keywords or phrases, you can track new content and get email notifications for when content is published that matches your alerts. It also can help you track mentions […]
You want to have a healthy amount of curated content in your social media feeds to help establish your brand as a thought leader and get the other benefits of curated content, but you also don’t want to be nothing more than a link-sharing machine. While there is no clear […]
When audiences are to seeing and clicking on links in your posts, it encourages them to do the same for your original content as well as curated content. You can also set an example for other brands to share your content on their pages when they see that linking is […]
