Reliable. Versatile, profitable, easy to measure. Therefore, it is an essential ingredient in marketing strategies for brands of all types, sizes and colors. But as we all know, the fact that something is done a lot does not mean that it is done well. Sometimes our bases slip and email […]
The inbound philosophy is defined in a few words: it seeks the most human side of marketing, since it does not seek to develop intrusive actions. But to generate value to help with people’s needs and problems. We call our customers or potential customers in many ways: users, consumers, buyers, […]
Any brand that carries out inbound marketing actions is because it aims to gain visibility, capture Rich People Phone Number List leads and build loyalty . When the main objective is to gain visibility, it is because the brand does not have much presence on the internet, therefore not enough […]
There are five different types of inbound marketing , each associated with a phase or objective. Involves creating a blog and using social media. As well as keyword research Seo optimization, and content writing. It is also important to define a content strategy and the buyer person very well. Marketing […]
There are many brands that are using actions focused on attracting and delighting to achieve their goals. Here are three examples : spotify spotify has a large amount of data about the musical preferences of its users. Another example of personalization is that every december (on an annual basis), spotify […]
While there are many inbound marketing strategies that can create greater brand awareness and create new sales. Conversion, and loyalty opportunities, here are some that should be applied head-on: study and develop the profile of the buyer persona before carrying out any action. It must be very clear what the […]
Always rely on metrics to ensure the success of the campaign. At the end, you must make a report on these data: visits : measure the number of visits that have come to you to know how effective the promotion has been. If your conversion rate has been high but […]
The calendar will be unique for each campaign, but you must think about how to diversify the different communication actions to maximize their impact. As a general rule, campaigns usually range from 30 to 90 days, with offers spread over this time. Once you have set these parameters you will […]
The Tofu. Mofu and bofu model can offer very good results, but it has a series of shortcomings (according to hubspot): it is static, it sees the sale as the end of the relationship with the customer And it does not take word of mouth into account. From here arises […]
The user has just realized that he has a need and begins to look for how to respond to it. To attract them, we must therefore create content that broadly responds to the needs around our brand: lists, tutorials. E books on generic topics, checklists, infographics… The most useful formats […]
The advent of the internet was a real Revolution in the world of marketing. The first search engine was launched for users in 1995, in 1997 seo was born. And in 2000 ppc advertising began. Then came the birth of the main social networks: linkedin in 2002. By 2010, smartphones […]
What inbound marketing seeks is to attract your potential customers , on the other hand, outbound (or traditional) marketing is more focused on seeking to attract attention. The inbound mindset should not strive to “chase” anyone , but instead seeks to offer content designed to answer the questions or needs […]
