At the end of the day, mastering SEO isn’t something you do just once. Factors like technology, social values, the economy, and the expectations of your target audience are constantly changing, so the world of solid search engine optimization is ever-evolving, as well. Staying ahead of the curve and beating […]
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Some SEO KPIs aren’t just useful in and of themselves. They also provide excellent data to work from as you brainstorm other aspects of your ongoing SEO campaign. Search visibility is one of those metrics, as it can prove you’re making progress even before you’ve reached the stage where you’re […]
A key element of any direct marketing tactic is the included Call-to-Action (CTA). Since the goal of your direct marketing strategy is to evoke emotion and persuade the reader to take action, your CTA needs to be strong and convey a sense of urgency. Write different CTAs for existing customers […]
Flyers may seem old-fashioned, but they can still play an effective role in marketing strategies. The business flyer is to bring awareness to your business, a promotion, event, product, or service. 9. Promotional letters Promotional letters, when well-written, not only inform your reader of a sale on your product or […]
You will also to consider which tactics can complement or benefit your inbound marketing strategy. Here are 12 direct marketing examples to consider. Telemarketing When strategically used, telemarketing can help you find prospects and also serve as a strategy for following up on your marketing campaigns. Email marketing Email marketing […]
These days, Google is more than a neat resource to have in your back pocket, just in case. It’s an essential part of how people live their lives and make everyday decisions. In other words, your next round of potential clients doesn’t just use Google to look up odd facts […]
People search for information in question format, as well, providing the perfect opportunity to answer them with an informative blog post or a standalone page. Think “what does a personal injury lawyer do” or “do I need a lawyer for personal injury.” 7 Quick SEO Tips for Lawyers Now that […]
Every location-based business should be focused on appearing in the correct directories, and law firms are certainly no exception. So start by claiming and completing your Google My Business profile to boost local search visibility. Well-maintained GMB profiles have a chance to appear at the very top of organic search […]
Direct marketing is a type of promotion to elicit a specific action or response from a select group of consumers. It involves providing information on a brand, product, or service directly to a segment of consumers who are most likely to respond. The focus here is on this end customer, […]
So don’t overlook these crucial elements when keyword-optimizing your legal site for success. Every page on your site should include appropriately keyword-rich title tags and meta descriptions, including blog posts. 4. Focus on user experience Properly keyword-optimizing your website to rank well on Google and drive traffic is only part […]
In order to remain competitive and move forward successfully, businesses must be familiar with their industries and their audiences. While digital marketing can be helpful in this retrospect, it really comes down to B2B market research and analysis. This type of research helps to identify customers’ , pain points, and […]
B2C tends to be simpler overall. Further, the products are more likely to be sold via multiple channels of distribution. Purchases are made differently in B2B markets than B2C markets When to the B2C buying journey, the B2B purchasing journey is much longer, has more stages, and has more stakeholders. […]
