For instance, if you offer pens with your company name and number on them, they may use your pen to pay bills or take notes. When they do this, they have your business in mind and will likely think about your company when their AC stops working or the heater […]
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Leads are also likely to pay attention to any subheadings you might include, as well as check out your images, CTA buttons, and other visual elements, so pay special attention to these details. 7. Don’t forget to optimize images It may be more difficult for Google and the rest of […]
To get the most benefit from social media, make sure you are answering comments and messages and posting valuable content. Wrap Up The digital marketing efforts that you implement are likely going to be the same or similar to the ones that are by your competitors (if they’re current with […]
If you, like me, have been doing SEO for more than 10 years, you probably have some memories of the “good ole days.” These were the days during which we could outsmart Google in order to rank first. Google was less sophisticated back then. Just like the Joker and Batman, […]
The minds behind Google marketers and SEO professionals to change their mindsets and strategies. It became essential to start thinking more as content experts who were capable of building better information for the end-user. Now, we to actually become authorities in marketing spaces instead of just thinking like hackers. The […]
Here, you can see your site performance, based on how Google perceives it through the human lens. This can serve as a guidepost for what to fix. At this time, it doesn’t matter how you fix these issues, as long as you have high scores in the “Good” category. User […]
The proof of this shift in mindset is in the pudding. Canceled Practice: Content Created Around High-Ranking Keywords Only We are no longer creating hundreds of the same posts about [frying eggs], each with a different color egg, in an attempt to trick “old Google.” The “old Google” is gone. […]
Over the last few years, HVAC marketing has changed. HVAC companies that once utilized Yellow Page advertisements and radio advertising now must turn to a new way of marketing in order to avoid becoming obsolete, so to speak. By accepting the fact that things have changed, you will be able […]
Again, the best testimonials do more than simply repeat something positive a customer or peer has said about your products or services. Instead, they leverage the facts of how your best customers feel about their experiences with you to tell your audience a story. That said, the first order of […]
The spokesperson behind an authority testimonial may be a celebrity, social media influencer, or other known personality within your chosen niche. Although the production process for authority testimonials can be expensive, especially when it comes to securing the right spokesperson, they can also be highly effective when done well. Blog […]
Testimonials differ from consumer reviews in that reviews are typically written by the customer in an format. In contrast, testimonials are usually written by the business itself on a customer’s answers to specific interview questions, before-and-after case studies, and similar resources. Types of Testimonials Testimonials can take many different forms, […]
We all know how the story ends. Netflix eventually overtook Blockbuster, with the latter falling from grace and closing its doors for good in 2014. Things didn’t end so catastrophically for Nokia, although the Finnish company suffered from a bad case of marketing myopia, too. And not only that, but […]
