They’re posts that go beyond the typical fare you scroll past daily on Facebook or Twitter. Adding interactive posts for social media to your digital marketing strategy gives your company a way to reach consumers and help them remember your brand. In return, consumers get fun, experiences they’ll love. This […]
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Naturally, one of the big rules of thumb a savvy marketer knows to keep in mind with SEO these days is that search engines strongly favor longer content over shorter. But does that rule still apply when you’re talking about SEO for landing pages? Aren’t landing pages meant to be […]
5. Know how to turn data into efficient campaigns A valuable aspect of interactive content on social media is the amount of data about the users that can. However, all that is useless if there are no well-defined strategies to analyze them and subsequently turn them into new posts. If […]
When you’re creating landing pages with the best SEO practices in mind, your choice of URLs matters. Remember, search engines like Google want to see your actual root domain within that URL instead of something random and auto-generated, so always publish your landing pages to your own domain. Doing this […]
Whether the feedback is negative or positive, it is important to respond as quickly as possible. This shows other consumers that you value the opinions of your customers and are happy to resolve problems (if there are any) quickly. 5. Use Service Ads Once you have created or updated your […]
For instance, if you offer pens with your company name and number on them, they may use your pen to pay bills or take notes. When they do this, they have your business in mind and will likely think about your company when their AC stops working or the heater […]
Leads are also likely to pay attention to any subheadings you might include, as well as check out your images, CTA buttons, and other visual elements, so pay special attention to these details. 7. Don’t forget to optimize images It may be more difficult for Google and the rest of […]
To get the most benefit from social media, make sure you are answering comments and messages and posting valuable content. Wrap Up The digital marketing efforts that you implement are likely going to be the same or similar to the ones that are by your competitors (if they’re current with […]
If you, like me, have been doing SEO for more than 10 years, you probably have some memories of the “good ole days.” These were the days during which we could outsmart Google in order to rank first. Google was less sophisticated back then. Just like the Joker and Batman, […]
The minds behind Google marketers and SEO professionals to change their mindsets and strategies. It became essential to start thinking more as content experts who were capable of building better information for the end-user. Now, we to actually become authorities in marketing spaces instead of just thinking like hackers. The […]
Here, you can see your site performance, based on how Google perceives it through the human lens. This can serve as a guidepost for what to fix. At this time, it doesn’t matter how you fix these issues, as long as you have high scores in the “Good” category. User […]
The proof of this shift in mindset is in the pudding. Canceled Practice: Content Created Around High-Ranking Keywords Only We are no longer creating hundreds of the same posts about [frying eggs], each with a different color egg, in an attempt to trick “old Google.” The “old Google” is gone. […]
