The minds behind Google marketers and SEO professionals to change their mindsets and strategies. It became essential to start thinking more as content experts who were capable of building better information for the end-user. Now, we to actually become authorities in marketing spaces instead of just thinking like hackers. The […]
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Here, you can see your site performance, based on how Google perceives it through the human lens. This can serve as a guidepost for what to fix. At this time, it doesn’t matter how you fix these issues, as long as you have high scores in the “Good” category. User […]
The proof of this shift in mindset is in the pudding. Canceled Practice: Content Created Around High-Ranking Keywords Only We are no longer creating hundreds of the same posts about [frying eggs], each with a different color egg, in an attempt to trick “old Google.” The “old Google” is gone. […]
Over the last few years, HVAC marketing has changed. HVAC companies that once utilized Yellow Page advertisements and radio advertising now must turn to a new way of marketing in order to avoid becoming obsolete, so to speak. By accepting the fact that things have changed, you will be able […]
Again, the best testimonials do more than simply repeat something positive a customer or peer has said about your products or services. Instead, they leverage the facts of how your best customers feel about their experiences with you to tell your audience a story. That said, the first order of […]
The spokesperson behind an authority testimonial may be a celebrity, social media influencer, or other known personality within your chosen niche. Although the production process for authority testimonials can be expensive, especially when it comes to securing the right spokesperson, they can also be highly effective when done well. Blog […]
Testimonials differ from consumer reviews in that reviews are typically written by the customer in an format. In contrast, testimonials are usually written by the business itself on a customer’s answers to specific interview questions, before-and-after case studies, and similar resources. Types of Testimonials Testimonials can take many different forms, […]
We all know how the story ends. Netflix eventually overtook Blockbuster, with the latter falling from grace and closing its doors for good in 2014. Things didn’t end so catastrophically for Nokia, although the Finnish company suffered from a bad case of marketing myopia, too. And not only that, but […]
Trying something new can be daunting, especially when your business is concerned. But, as they say, “fortune favors the brave” — so be brave and invest in changes and innovations that make sense for your brand. Experimenting can also show your customers the lengths you are willing to go in […]
The Implications for “Myopic Businesses” We don’t mean to be blunt or catastrophic, but the biggest and most dangerous implication of marketing myopia is business failure. Mind you, this won’t probably happen overnight. You can spot the initial signs and react quickly to avoid complete disaster. In the beginning, you […]
YouTube Shorts are made with mobile users in mind and should be optimized for continual scrolling and replays. When your brand can get YouTube Shorts right, you’ll be able to stay competitive on YouTube as the platform develops and moves in new directions. YouTube Shorts are just one example of […]
This is because YouTube Shorts are designed with the mobile user in mind, just like other social media platforms like Instagram with Instagram Stories, and Snapchat. By having everything for Shorts contained in the YouTube app, you don’t need to worry about adding in another application or trying to edit […]
