Over the last few years, HVAC marketing has changed. HVAC companies that once utilized Yellow Page advertisements and radio advertising now must turn to a […]
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Again, the best testimonials do more than simply repeat something positive a customer or peer has said about your products or services. Instead, they leverage […]
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The spokesperson behind an authority testimonial may be a celebrity, social media influencer, or other known personality within your chosen niche. Although the production process […]
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Testimonials differ from consumer reviews in that reviews are typically written by the customer in an format. In contrast, testimonials are usually written by the […]
Read MoreHow and Why Customer Segmentation Can Benefit Your Marketing Strategy
We all know how the story ends. Netflix eventually overtook Blockbuster, with the latter falling from grace and closing its doors for good in 2014. […]
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Trying something new can be daunting, especially when your business is concerned. But, as they say, “fortune favors the brave” — so be brave and […]
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The Implications for “Myopic Businesses” We don’t mean to be blunt or catastrophic, but the biggest and most dangerous implication of marketing myopia is business […]
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YouTube Shorts are made with mobile users in mind and should be optimized for continual scrolling and replays. When your brand can get YouTube Shorts […]
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This is because YouTube Shorts are designed with the mobile user in mind, just like other social media platforms like Instagram with Instagram Stories, and […]
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In addition, a YouTube Short can be a great way to convert viewers into subscribers to your YouTube channel. It creates alignment between your short-form […]
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As most digital marketers are well aware of, video marketing is one of the most powerful forms of content on the internet. Videos grab the […]
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