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The first step in discovering the ROI of a particular advertising campaign for your business is by figuring out the investment value. This is essentially what your business earned from the overall campaign or your total profit before taking out expenses. While we’ll address the cost to run the Don’t […]
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What is a When it comes to using digital marketing to grow your business, it is important to keep track of certain metrics. After all, if you know how well a What is a campaign is performing, you can either scale it up or make further optimization changes. One of […]
One of the major goals of SEO is to rank high on search engine results pages. In order to appear at the top of the results, you need to be ranked for different keywords. However, in the process of creating content, a business might have multiple pieces of content that […]
Of course, where your content ranks on a SERP does matter. If your competing results are both ranking highly, you’re probably not losing too much traffic. But if they’re way down on the list, cannibalization is likely part of the reason why. Keyword cannibalization confuses both your readers and search […]
When it comes to your local business, you want to find the best way possible to alert consumers to your close proximity and invite them in. Yet, with evolving technology, you may be feeling left behind. No longer do customers simply wander down the street looking for what you offer. […]
Facebook provides you with access to the widest audience of all social media platforms. A feature on this platform that is particularly helpful to you is the ability for users to geo-localize posts. By using the platform’s unique check-in feature, these users create passive advertising of your business and share […]
At the end of the day, mastering SEO isn’t something you do just once. Factors like technology, social values, the economy, and the expectations of your target audience are constantly changing, so the world of solid search engine optimization is ever-evolving, as well. Staying ahead of the curve and beating […]
Some SEO KPIs aren’t just useful in and of themselves. They also provide excellent data to work from as you brainstorm other aspects of your ongoing SEO campaign. Search visibility is one of those metrics, as it can prove you’re making progress even before you’ve reached the stage where you’re […]
A key element of any direct marketing tactic is the included Call-to-Action (CTA). Since the goal of your direct marketing strategy is to evoke emotion and persuade the reader to take action, your CTA needs to be strong and convey a sense of urgency. Write different CTAs for existing customers […]
Flyers may seem old-fashioned, but they can still play an effective role in marketing strategies. The business flyer is to bring awareness to your business, a promotion, event, product, or service. 9. Promotional letters Promotional letters, when well-written, not only inform your reader of a sale on your product or […]
You will also to consider which tactics can complement or benefit your inbound marketing strategy. Here are 12 direct marketing examples to consider. Telemarketing When strategically used, telemarketing can help you find prospects and also serve as a strategy for following up on your marketing campaigns. Email marketing Email marketing […]
